CoffeeBeans is a tech company dedicated to empowering businesses by modernizing their operations through innovative technologies. With a key focus on delivering data-driven solutions in the constantly evolving tech landscape, they needed a refreshed brand outlook.
Engaging key stakeholders of the company in a branding exercise presented a significant challenge for us.
We unified the company’s core pillars and revitalized the brand identity with a new look and feel that appeals to all target markets. After extensive research, multiple strategy sessions, and countless cups of coffee (despite not being a coffee brand!), we developed an approach that resonated across India, the USA, and Indonesia. This included brand messaging and visuals that effectively communicated the refreshed identity.