Brand refresh

A refreshed outlook for broader outreach

Project Brand Strategy
Client CoffeeBeans
Industry Technology
Website coffeebeans.io
Overview
Project Overview

CoffeeBeans is a tech company dedicated to empowering businesses by modernizing their operations through innovative technologies. With a key focus on delivering data-driven solutions in the constantly evolving tech landscape, they needed a refreshed brand outlook.

Challenge
Challenge

Engaging key stakeholders of the company in a branding exercise presented a significant challenge for us.

Solution
Solution

We unified the company’s core pillars and revitalized the brand identity with a new look and feel that appeals to all target markets. After extensive research, multiple strategy sessions, and countless cups of coffee (despite not being a coffee brand!), we developed an approach that resonated across India, the USA, and Indonesia. This included brand messaging and visuals that effectively communicated the refreshed identity.

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